Thursday, August 2, 2007

Who Is Killing Your Dreams?

Many are now looking to start a home business. Often an MLM
business of some kind. Everyone is doing their due diligence
and attempting to find a business that fits their need for
income and their desire to get this income quickly and our
natural human weakness for wanting to do it as easily as
possible.

So the demand side of the equation is set up isn't it; many
people looking for their perfect home business, to start now,
or sometime soon.

The supply side of the equation consists of many of us out
here who are happy to fulfill this need. We will help the new
person establish their business.

Look at the opportunities that abound. Don't you just love
these headlines?

* We will do it for you,
* Spend only half an hour a day,
* Make $3000 to $5000 a week.

I'm guessing you would like to combine all three of these
great ideas so that it could work really well for you. Think
about it:

Spend half an hour a day (you probably would be willing work 7
days a week for this), 'they' will do it for you, and you
collect $3000. plus a week. Sounds like a great situation
isn't it....

Now let's get serious.

There are many great opportunities in the marketplace today.
There are many legitimate, well-run and well-financed
businesses. These businesses are ones that have been around
for many years and some that are relatively new. Any of us
would be happy to hitch our future to, and proud to have our
home business associated with these great companies.

Then there are also many who are just stealing money from
those who are starting there home businesses. I think all of
us have been victims of this from time to time. There are the
actual thieves and then there are those organizations that are
so poor in conception and planning that they are doomed to
fail from the start. For those of us who have been around for
a while can all think of names of firms that have come and
gone even the last couple of years.

Ok, you say, how do I avoid one of those firms? These firms
that will fold with me in it, kicking and screaming....

How do we protect ourselves from those who are killing our
dreams? You are looking to join or start your own business?
How do we protect ourselves? I've heard all sorts of advice
such as: Talk to your lawyer, your wife, your brother-in-law,
any number of people in your life. In some cases this may be
a great idea. If I was going to invest a large amount of
money in a franchise or the purchase of a business that was a
going concern obviously lawyers galore would be involved.

Most of us who have started home businesses have started very
modestly investing only a few hundred and then as things start
perhaps we invest more but likely well under five thousand in
good round figures. Still in lieu of large amounts of money
we are investing our time an infinitely more valuable
commodity. Once gone we never have it again, time is our most
valuable asset.

So I'd like to share a few things to watch for as you begin
your examination of a company any company that you are
considering. And as you are considering these things think to
yourself, "Does this make sense?" Are they giving me
information that makes sense to me when viewed critically.

First do they have unique products in multiple categories.
Some firms have great products but you really need products in
multiple categories to encourage larger sales. And people
have to be enthused. People, many people have to really want
these products.

Second, company stability, what else is there to say most
businesses fold within the first few years. The start ups are
exciting and seductive you decide how to spend your time.

The third key is the compensation plan A very important
point is how many people does it take in your group to make a
good residual income for you. I've had a hard time getting
this answer from those who talk to me about their businesses.
They aren't use to being asked the question. The answers vary
from 300 to 10000 so it is a really important to find the
answer as the difference is substantial.

Fourth, what marketing system is used. I like the funded
proposal the sort of two step system where the first piece
funds the expenses of the second long term residual piece.
You really need to look at communication and duplication
without these in place there really isn't a marketing system
except as some plans state you should just go after your
friends and family.

Finally, there must be a low financial barrier to starting
your business. If there is then many will be able to join.
Often companies offer entry at several different levels, this
is fine but you must have a low financial barrier to encourage
everyone.

Who is killing our dreams? If we don't use care in the
businesses that we start, with the people we become involved
with, then we are endangering our own dreams. The decisions
are our responsibility. Other can help and support us but if
we are in the wrong place with the wrong group of people,
shame on us.

******************************************

The home business that could be the solution for you.

No comments: